First, a definition: “substitute sellers” are individuals and companies who take advantage of systems on online sales platforms which enable their users to list their own products under existing listings for identical products by supplying their own branded products or generic unbranded products under listings for other brands.Do Kats care about substitute sales? Yes indeed, which is why there's a rather longer blogpost than usual -- and to write it, step forward Aidan Parsons. If you've not yet encountered him, this Kat thinks you may well do. He's legal counsel of home and gardenware importer Bonnington Plastics. Having helped Bonningtons to develop its own strategy for tackling IP infringement online, Aidan has sought to raise awareness of the steps that companies can take to protect their brands and promote co-operation between companies in order to combat substitute sellers. This is what he has to say:The online marketplace has…
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