It seems that everywhere you look, there truly is an “app for that.” New mobile apps are developed daily, ranging from games to highly specialized scientific apps. But, apps are not limited to tech companies. Service providers in all kinds of industries are routinely launching apps for their customers, including your bank, your pharmacy, and even your favorite pizza parlor. If you want to launch an app, your trademark will be vital to your ability to distinguish yourself in app stores and ensure that you can keep copycats at a safe distance. The name of your app (such as “facebook”) as well your mobile icon are both trademarks, and we recommend registering both with the United States Patent and Trademark Office. Where the icon is concerned, many developers fail to plan the design of their app icon until they are ready to upload to the app store. Your app icon, however, should not be a mere afterthought. It plays an…
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