– Derek Mathers, Business Development Manager, Worrell Last week, in the 3D printing class I teach at the University of Minnesota, we discussed the legal and ethical issues surrounding the replication of physical goods and intellectual property. Typically, this conversation involves issues like the increasing availability of 3D printable gun files, replicating secret objects from public entities (like the TSA) with 3D scanning, and much more. One of the more interesting topics we covered that Tuesday evening was a story out of Brazil that may have slipped under the radar during the 2014 World Cup. During a global competition of this magnitude, it is common for marketing teams to get carried away with controversial communications since the audience is so huge. One such firm, Italian media company RAI, created an advertisement that superimposed a blue Italian official World Cup Jersey onto the most iconic statue in Brazil, the 38-meter-tall Christ the Redeemer statue built…
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