One of the advantages of being part of the lively IP blogosphere is the opportunity to discuss with good friends and colleagues what’s keeping them busy, what alarms them and what they are looking forward to. Having entered into and gained from such interesting discussions pertaining to the universe of brands this past year, and as his IPKat visit draws to a close, this GreeKat thought to write a series of posts, about the most thought-provoking issues passing through his newsfeeds or e-mail inbox. First up, is the curious and expanding case of brand evaporation in consideration of public texture consumer interests (whether actual or not). This post will cover the product plain packaging trend. It will be followed by another offering a thought or two on how brands, from lifestyle dictators, may be en route to exile from consumer life, ‘cleansed’ and re-defined by a new regulatory paternalism. Tobacco has been the first terrain of plain packaging…
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