Yogi tea trademark. It’s been almost ten years ago since the March 2006 blog post, which got a bit of play as it turned out, in which I expressed a sentiment that seemed incomprehensible to me at the time and a decade later I will admit I understand all too well: The idea that both Marvel and DC could, as they were, both claim to be own the putative trademark SUPER-HERO. I wrote this: DC and Marvel — the only two companies that financially could fight over this with the other of them — are “jointly” claiming rights in the term SUPER-HERO. Adding ™ to super-hero is a naked bid to steal “super-hero” from us and claim it for their own. . . . ,” continues [Boing Boing], concluding: Here’s a proposal: from now on, let’s never use the term “super-hero” to describe a Marvel character. Let’s call them “underwear perverts” — as Warren Ellis is wont to — or…
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