"Make it last forever": these words form part of the lyrics of Wannabe, a song made popular in the dying years of the previous century by the Spice Girls girl band. They could well be the family motto of husband and wife wife and husband team Victoria and David Beckham, whose use of intellectual property rights both as a hedge to protect their image and as a springboard to project it into hitherto uncharted areas has not gone unnoticed. Here with a brief but fascinating insight into Victoria Beckham's IP activities is a guest post from our good friend Rebecca Gulbul, who writes:"The name Victoria Beckham might once have been associated only with her husband or with her ex-popstar status, as “Posh Spice” in the Spice Girls. Today however her name resounds with her own brand and products. She has established herself as a designer in the fashion world and her creations have been sold in major UK department stores and on high-end shopping websites…
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