I donut know. But this lawsuit should give us the answer. First off, I like when complaints have a nice succinct Nature of the Action section at the beginning. This one sums up the lawsuit well: “Family Express seeks a declaration that its use of the name “SQUARE DONUTS” in association with its sale of square-shaped donuts at Family Express convenience stores does not infringe Defendant’s asserted trademark rights in “SQUARE DONUTS.” There is some background. Square Donuts has been selling donuts of all shapes and sizes, including square-shaped, in central Indiana since 1965. Family Express, a purveyor of convenience stores throughout northern Indiana, started selling square-shaped donuts in 2005, calling them, simply enough, “Square Donuts.” The parties have been arguing since 2006 when Square Donuts first sent a cease and desist demand to Family Express over the use of the “Square Donuts” trademark. Since that…
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