Toy licensing is proving to be a major wealth-building tool for Hasbro as it strives for dominance in the toy industry. Last September, the company was awarded a merchandising contract through Disney Consumer Products to begin manufacturing dolls based on Walt Disney Co. (NYSE:DIS) entertainment properties like Frozen and Beauty and the Beast. Hasbro was able to wrest this contract from the control of Mattel, which may have earned as much as $500 million last year from sales of these toys,...
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