Photo credit: “Vintage stamp with text The Granite State written inside and map of New Hampshire” // ShutterStockI don’t often blog cases where New Hampshire figures so prominently, so this is a shoutout to all of my New Hampshirian/New Hampshirite friends! The litigants are competitor schools that train tradespeople such as plumbers and gas fitters. Granite State Trade School is the incumbent, founded in 2006, and runs its website at granitestatetradeschool.com. The New Hampshire School of Mechanical Trades is the newer marketplace entrant from 2012, and it’s outspending Granite State on advertising. When preparing NHSMT’s television commercials, it was suggested that its domain name “TNHSMT.com” was a mouthful. As a result, NHSMT also adopted the domain names nhtradeschool.com and nhtradeschool.net for simpler pronunciation. It then promoted these URLs in its advertising, though the URLs just rolled over to its main domain name…
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