I can’t think of another brand with more than two iconic trademarks. Coca-cola has three! The bottle shape The cursive Coca-Cola script The ribbon that goes under the script and now stands alone on some bottling. A recent Wired article notes that Coca-Cola’s Beautiful New Logo Is No Logo at All. And they are right. A simple swirling ribbon stripe is all that a can of soda needs to tell you who made it. Image from WIRED at http://www.wired.com/2015/07/coca-colas-beautiful-new-logo-no-logo/ In this age where brands generally try to create louder and louder marketing, a few iconic brands have the luxury of going in the opposite direction — sleek and simple. Coke is at or near the top of that list. The Coke ribbon is a registered trademark with the USPTO, of course (click marks for USPTO records): – registered for soft drinks – registered since 1928 for beverages – registered since 1960
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