Two months ago, advertising agency Ogilvy did a study of videos posted on peoples' Facebook pages and concluded that "73% of the most popular videos on Facebook had been ripped from other websites." There's a whole side issue here I don't have time to write about, relating to how Facebook has make itself as much of a walled garden as it can, thereby training people that they can't just link to other content, they have to put content into Facebook itself. That they follow this training with other peoples' (video) content isn't hugely surprising. But onward. Today the company announced that it would begin limited roll-out of a "video matching" technology that would alert creators when matched content was found in a Facebook upload. That seems like a fair first step to me, but it leaves open a lot of questions. First (OK, I have to go there) why is Facebook still encouraging people to upload videos rather than link to them? …
↧