Trademark slogans are important as they help distinguish a brand by emphasising what the business does or aims to do. By adding a tagline to a logo or name it is possible to encapsulate what the brand has become known for.We recently wrote an article about Trademark searches and how to minimize the dangers of having similar names to your competitors. Just recently, Swatch has pulled a similar number on Apple by trademarking “One more thing”, a phrase made famous by Steve Jobs at every keynote he gave and recently, by Tim Cook when he unveiled the new Apple Watch.Competition can take many forms, and trademarks play a significant role in keeping brand buoyancy amongst competitors. According to an article published by Techradar, the move was inspired by Inspector Columbo’s “Just one more thing” catch phrase. It all seems well timed. A year ago, Swatch attempted to block the ‘iWatch’ trademark on the grounds that it was too…
↧